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Freedom Collection

Interviews with Viktor Yushchenko

Interviewed November 23, 2024

Well, to begin with, my opponent, specifically, was an embodiment of the incumbent government of the time. [Viktor Yanukovych was Prime Minister during the 2004 Ukrainian presidential campaign and a close ally of then President Leonid Kuchma. He faced off against Viktor Yushchenko in the runoff elections. After losing the presidency to Yushchenko, he again served as prime minister from 2006 to 2007. In 2010, he defeated Yushchenko and other candidates to win the presidency.] He participated in the presidential race as prime minister of the country – a country where, on purpose, its totalitarian agencies have power, beginning with the security agencies and the police.

Even so, very often many other government agencies, beginning with medical clinics and centers and firemen, were involved in politics. And agencies with acronyms in their names, which I think a foreign viewer would not even care to understand. However, this was an amply serious instrument of oppression that provided colossal advantages for the authorities during the elections. That was the first point.

That government-controlled ‘current’ directed entire workplaces –especially at the government-funded institutions – towards whom their staff should vote for, how they should vote, how they can participate in ‘carousel’ voting of various types, in various types of voting fraud, etc. [Carousel voting is a technique where voters are transported to multiple polling places to cast multiple ballots.] There is another topic – accessibility to the mass media.

As a rule, two-thirds of an election campaign is based on mass media. For 2 years I did not appear on TV, for instance. I was not mentioned in newspapers. There was a complete blackout. And because of that, my strategy was made up of my climbing into a car, driving more than 130,000 kilometers, and holding several hundred meetings and rallies with my voters.

That was face-to-face communication. And I could say that, perhaps, one of the most productive election strategies, in terms of distributing campaign materials, was our Door-to-Door program when the materials, which we would want to be disseminated in the community, were handed over from one person to another.

I think the strength of my campaign was in the fact that my opponent did not respond to the situation, to the absence of reforms, and to the passive position of the authorities. And because of that, the opposition always had those strong critical arguments that the life and standards which surrounded us – everything that was created by the authorities – these are not permanent and have to be changed.